Paula Reichenberg, CEO of Neur.on, on the jury of the Weblaw Forum 2024 Elevator Pitch Competition

We are happy to announce that Paula Reichenberg, CEO of Neur.on, will be a member of the jury for the Elevator Pitch Competition at the Weblaw Forum 2024 on 20 June.

Last year, Neur.on won first place in this prestigious competition. The entrepreneur next to Paula in the picture is Barbara Müry, CEO of Herlock, who took second place.

The jury’s criteria:

Knowing the criteria jurors use to assess pitches can give you a competitive edge. Paula will assess the pitches based on Julia Maltby’s “10 Criteria for Investing in LegalTech”. Julia is an early-stage investor at Flybridge and X-Factor Ventures. Read her full list.

Here are three representative criteria out of these ten:

1. Go beyond seat-based pricing: The legal market is hyper-fragmented, with many small practitioners. Innovative pricing models, such as taking a percentage of the savings generated, are more appealing than simple SaaS pricing.
2. Avoid ‘black box’ automation solutions: Lawyers need visibility into AI outputs and prefer a ‘human in the loop’, so that they can easily check facts and logic.
3. 10x speed for non-billable tasks: Products that speed up non-billable legal functions are easier to sell, as they significantly improve productivity.

We hope these insights help you better understand how the jury evaluates pitches.